Sunday 9 April 2017

How do you attract/address the audience?

How did you attract/ address your audience?

A way I attracted my audience is by using colloquial language, this allows the reader to relate to what they are reading and allows them to feel more involved. The language used in the article is specific to my target audience age range, the language I have used is mature but still informal. The reader will relate to this because they will identify with the featured artist.
 
 
 






These are some examples of the colloquial language I have used. As you can see it is still semi-formal and mature language but allows the audience to relate.

Saturday 8 April 2017

What would be the audience for your media product?

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What would be the audience for your media product?- Values and lifestyles

According to Bulmer and Katz Uses and Gratifications Theory audiences make media selections based on the type of gratification they seek.
The primary gratifications Bulmer and Katz identified are:
  • -Diversion: Escapism, passing time, release of tension
  • -Personal relationship: using the media to fulfil the need of companionship, using the media to form social/ para-social relationships
  • -Surveillance/ Cognitive needs: to view others' experiences, to acquire information, knowledge or understanding
  • - identity: This works two ways e.g. readers may identify with some aspects of the life of the person they're reading about or aspire to be like them but there's also identity in the sense that readers may become such devotees of the styles of music that you feature that my magazine becomes an important part of their identity so they see themselves as Landslide readers.
I believe my readers will be Experiencers and Strivers.
      • Strivers- low resource group, motivated by achievements, fewer economical, social and psychological resources, style is important.
      • Experiencers- motivated by self expression, they are the youngest of all the segment with a median age of 25. They have a lot of energy which they pour into physical exercise and social activities.
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Friday 7 April 2017

What kind of media institute might distribute your media product and why?- Filmed piece

What kind of media institute might distribute your media product and why? - Filmed piece script

My magazine will be distributed by Bauer. I have decided to use this distribution company because it publishes magazines like Kerrang and Empire which include some similar conventions  my magazine. I will be reinforcing an existing product because my target audience will be similar, however I will also be broadening their audience because my magazine is also aimed at women of the same age as my primary target audience. My magazine is less genre specific than Kerrang, because it includes a much broader range of music genres, this will benefit Bauer by broadening their audience. My magazine is in competition with magazines such as Rolling Stone and Q because they are very similar.